3654 N. Power Rd.
Mesa, AZ. 85215
Court Fetter (Owner and Hard Goods Buyer)
What got you into the SUP business?
Popular misconception that Arizona is a dry desert, however metro Phoenix alone has 9 lakes to flatwater paddle. Owner of No Snow, Court Fetter, is a retired competition waterskier, who always loved water sports and surfing the California coast any chance he could get out there. He picked up two paddle boards for the family and started paddling locally. Soon friends were asking to try it and then how to get their own boards. After accumulating 10 boards at home, it was time to find warehouse space which spun quickly into a retail space and the birth of No Snow Stand Up Paddle Board Shop. There were no specialty shops here in the Valley, just the big box stores with limited to no selection.
What is your most memorable moment in SUP?
Toss up between opening day of the No Snow shop and having over 300 people show up, and the first year participating in the Battle of The Paddle in Dana Point, CA. The crowds, the beach start, the buoy turns of the pros, the board carnage in the surf break, the vendors, everything was so intense and so much fun to participate in!
How does SUP complement your business?
SUP is our business, we are all things related to stand up paddle boarding. Sales, rentals, group paddles, classes, lessons and accessories.
Where do you like to paddle?
A trip out to the docks and back at Saguaro Lake here in Arizona is always a good day. For a training paddle Tempe Town Lake is a great 3 mile loop. In California it’s anywhere from Imperial Beach to Dana Point.
What is your favorite local restaurant for an after paddle meal?
Nando’s Mexican Cafe at Power & McDowell in Mesa, cold beer and great tacos!
What is your favorite local SUP event?
We just recently joined with the Tempe Town Lake Outrigger Canoe Association’s annual Regatta to coordinate a SUP division. We had almost 100 paddle boarders show up to participate in 3 different divisions, it was wild beyond any expectation and we couldn't have been more stoked about the support for the growing sport out here in Phoenix. We hope this is the start of the development of a race and event scene here and are in the process of creating an event series. And we have Riviera to thank for the HUGE support of this by helping us with raffle and auction swag, the association raised a lot of money to use toward future events.