Dealer Spotlight - Strongwater Mnt. Surf Company

Strongwater Mnt. Surf Company


614 S. Higgins Ave.
Missoula MT 59801

Main Contact: Luke Rieker and "KB" Kevin Brown (Owners)

What got you into the SUP business?

KB and I were at the Outdoor Retail show for whitewater kayaking and just happened to stumble across a SUP. This was about 7 years ago when there was actaully only one SUP both at OR. Immediately we could see that these bad boys would rule on our local lakes and rivers! The following spring of 2008 we opened Strongwater. We where the first shop in MT and surrounding areas to sell Stand Up boards!!

What is your most memorable moment in SUP?

Being the first people to bring SUP to our area... People were blown away the first time they saw us on the lakes and even running whitewater!

How does SUP complement your business?

We are know as a "core" shop and some people might not have ever ventured into our shop if it wasn't for SUP. SUP is something everyone can enjoy. With its ease of use and fast learning curve it's very inviting to everyone! That being said SUP has complemented our business by giving us a wider array of customers! :)

Where do you like to paddle?

We like to paddle everywhere but being fortunate to live so close to Glacier National Park gonna have to say "Glacier!!"

What is your favorite local restaurant for an after paddle meal?

Gotta be Bridge Pizza which is located two doors north of us.

What is your favorite local SUP event?

Little bias here but... Strongwater's Lake Missoula Classic

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