Location: Santa Monica, CA
1654 Ocean Ave
Santa Monica, CA 90401
Phone: (310) 694-8428
Main Contact: Christian Shubin
What got you into the SUP Business?
Grew up surfing in Malibu. Saw Laird paddle surfing around 2000. Was about 6 years before my brothers and I actually tried it and then it all made sense. It seems like life only hands you so many chances to be part of something really fun so I chose to start Poseidon
What is your most memorable moment in SUP?
Probably a 7 day SUP adventure paddle on Vancouver Island BC. I'd do it or a similar style trip any day.
How does SUP complement your business?
SUP was our main business for many years but we have had to diversify into clothing, beach accessories and potential coffee/food to keep busy enough.
Where do you like to paddle?
Favorite local restaurant for an after paddle meal.
Ollie's Duck and Dive in Malibu or Malibu Seafood in Malibu
What is your favorite local SUP event?
I like the Malibu Downwinder and we also host the Tom Zahn paddle race in Malibu every summer so I'd have to mention that one as well.