Standup for the Cure's Mission:

To have a blast standup paddling (SUP) around Newport Beach CA, Muskegon MI and Miami FL while raising awareness of breast cancer and funds in support of the Susan G Komen. Every $125 we raise may save a life by enabling a mammogram!


Zinka's Mission:

To create sunscreen formulas using zinc oxide and develop convenient and effective applications that makes using sunscreen an easy, safe and important part of your everyday.


About Essentia:

We created Essentia to help you get more out of the water you drink. We’re a company that believes hydration makes us better people – healthier and happier, able to do more, experience more, give more.
To improve people’s lives by creating a product of superior and consistent quality that’s proven to provide more effective rehydration, and we’re committed to delivering exceptional customer experiences every day. Hydration is just the first step to living a healthy and balanced Essentia lifestyle.


About Race the Lake of the Sky:

South Tahoe Standup Paddle is proud to host Race the Lake of the Sky®. This family friendly event attracts some of the world’s best athletes and has become known as the must attend flat water SUP race in the country. The support from our volunteers, the athletes, vendors and our small mountain community is what makes our race unlike any other. The spectacular venue at El Dorado Beach, coupled with the nearby accommodations, restaurants and nightlife all provide the perfect setting on the South Shore of beautiful Lake Tahoe. The amphitheater at El Dorado Beach takes spectating to a whole new level. Race the Lake of the Sky® has become a symbol of excellence. Referred to as the “gathering of the tribes,” this event focuses on bringing the SUP community together for a great weekend of paddling, competition and fun. Race the Lake of the Sky® is designed for paddlers of all ages and abilities. Amateurs and elite athletes alike come together on the water to make memories, enjoy the camaraderie and friendly competition.



Futures Fins began in a garage in California in 1996. Backed by industry leaders with over 50 years of surfboard building experience, the Longo brothers were able to use their engineering backgrounds to create products involving something they were passionate about, Surfing. Today our passion for surfing and our commitment remains the same, and since we are a family owned business we are much more concerned with impressing you, the board-rider, than any board member.


About RAM Mounts:

RAM stands for Round-A-Mount and was introduced in 1992. The most innovative product line of its kind, RAM continues to evolve into one of the most sought after accessories for electronics. RAM products have quickly become an essential mounting component for a wide variety of applications including rugged vehicle, industrial, military and defense, material handling as well as any application requiring a robust mounting solution. RAM offers a diverse product line which is protected by over 100 issued patents with more than 60 patents pending. RAM ball and socket mounts feature a design revolving around an elastomeric rubber ball. Incorporating a non-slip feature as well as shock and vibration dampening, our often imitated but never duplicated mounting solutions are truly one of a kind and enhance every application they are used in. Utilizing the finest assembly hardware, durable composites, steel, stainless steel, rubber, and aluminum, our mounting bases and complete kits are manufactured in the USA to perform above expectations and remain cost effective.